Léa has played a pivotal role in amplifying B.B. Simon’s brand by collaborating with influential individuals and businesses to curate exclusive capsule collections. Additionally, she has facilitated the placement of B.B. Simon accessories on key figures, securing visibility in both the industry and various media platforms, including print and TV. Recognizing the brand’s significant influence in New York, Léa assisted in scouting and securing a venue for their exclusive pop-up event during New York Fashion Week. Additionally, she assisted the brand in securing a booth at ComplexCon 2023 and orchestrated a special capsule collection in collaboration with the Harlem rap group, The Diplomats, featuring Jim Jones, Juelz Santana and Freekey Zekey.