B.B. Simon
Léa has played a pivotal role in driving B.B. Simon’s resurgence, using high-impact media placements and strategic collaborations to put the brand back in the spotlight. She helped facilitate placements of the brand’s iconic belts on major stars including Doja Cat, Ice Spice, Shaboozey, Metro Boomin, and more—fueling buzz across the industry and pop culture. Recognizing B.B. Simon’s deep roots in New York, she scouted and secured a venue for the brand’s exclusive New York Fashion Week pop-up and orchestrated a special capsule collection with Harlem rap legends The Diplomats (Jim Jones, Juelz Santana, and Freekey Zekey). The collection not only generated widespread media attention but also reignited nostalgia, as Dipset were the first rap group to champion B.B. Simon back in the late ’90s. She also secured the brand’s presence at ComplexCon 2023, further cementing its cultural relevance.