B.B. Simon

Léa has played a pivotal role in driving B.B. Simon’s resurgence, using high-impact media placements and strategic collaborations to put the brand back in the spotlight. She helped facilitate placements of the brand’s iconic belts on major stars including Doja Cat, Ice Spice, Shaboozey, Metro Boomin, and more—fueling buzz across the industry and pop culture. Recognizing B.B. Simon’s deep roots in New York, she scouted and secured a venue for the brand’s exclusive New York Fashion Week pop-up and orchestrated a special capsule collection with Harlem rap legends The Diplomats (Jim Jones, Juelz Santana, and Freekey Zekey). The collection not only generated widespread media attention but also reignited nostalgia, as Dipset were the first rap group to champion B.B. Simon back in the late ’90s. She also secured the brand’s presence at ComplexCon 2023, further cementing its cultural relevance.

Lethal Shooter

Léa played an integral role in shaping Lethal Shooter’s public profile, securing some of his first major media placements and telling his story across outlets such as Complex, ESPN, ABC, and more. She strengthened his brand by amplifying his philanthropy work, highlighting his Jordan sneaker collaborations, and showcasing his training sessions with elite athletes and entertainers. Léa also helped build key relationships with fashion houses like Diesel and Amiri, outfitting him for red carpet and media appearances, and secured invitations to various industry events—elevating his presence both on and off the court.